“Existing as an entrepreneur in an unhealthy ecosystem doesn’t have to be our reality,” says Jeffrey Shaw in today’s episode of On Your Terms with Erin King. He says that to create a healthy ecosystem you need three factors: personal development, business strategies and daily habits.
Shaw thinks the term ‘marketing funnel’ sounds conniving, so instead he created the term ‘hug marketing.’ It should be the ultimate goal of business owners to have customers that are so loyal they return over and over again.
As one of the most preeminent portrait photographers in the United States, he learned how to set himself up for success while being self-employed. Instead of a gratitude journal, he uses a journal to document what’s going right. He chats with King about finding ideal clients, learning about the emotional journey of customers and knowing the power of motivation and momentum. He also stresses the importance of protecting our capacity to serve others while taking care of ourselves.
“Your level of success rarely exceeds your level of personal development,” he says. “Anytime I’ve ever wanted to grow my business, I grew myself first.”
Learn more about Jeffrey Shaw at jeffreyshaw.com and listen to his podcast The Self-Employed Life. His books are called The Self-Employed Life and LINGO.
On Your Terms with Erin King is no longer releasing new episodes on the SUCCESS Podcast Network, but you can still listen to the full conversation below.
