About This Book
Every strategy requires choice — and the most important choices are the ones where you decide what you won't do.
Seth Godin, bestselling author of This Is Marketing, argues that strategy isn't a formula or a five-step plan. It's a way of seeing. This Is Strategy unfolds through a series of sharp, interconnected reflections on systems, time horizons and the choices that separate meaningful work from busy work. Central to Godin's argument: find your smallest viable audience, resist the pull of short-term thinking and stop trying to persuade people to want what you want — find the ones who already do.
Written for leaders, entrepreneurs and anyone feeling trapped by outdated thinking, this book won't hand you a checklist. It will change how you read a room, frame a problem and decide what matters — which turns out to be the harder and more useful thing.