About This Book
The biggest social changes in history often start with a single person, one idea or an unexpected moment of critical mass.
The Tipping Point is Malcolm Gladwell's argument that ideas, behaviors and products spread exactly like infectious disease—and that understanding the epidemic model changes how we see the world. A longtime staff writer at The New Yorker, Gladwell identifies the personality types who act as natural spreaders of trends, examines why a small group of fare-beaters can tip a subway into a crime wave and traces the early days of the American Revolution for clues about what makes an idea truly contagious.
For anyone trying to understand why some movements catch fire while others stall, Gladwell offers a framework that is as unsettling as it is hopeful—one person, one idea, in precisely the right circumstances, can change everything.