After 20 years of not being able to decide whether he was a business development guy or a personal growth teacher, Jonathan Raymond stopped trying to figure it out. He’s the owner of Refound, an online training startup that offers Good Authority training programs for owners, executives and managers. He’s madly in love with his wife, tries not to spoil his daughter and will never give up on the New York Knicks. Jonathan is the former CEO and chief brand officer of EMyth, where he led the transformation of a global coaching brand and has worked in tech, clean tech and the nonprofit world after graduating law school in 1998. He lives in Ashland, Oregon, a lovely town that’s too far away from a warm ocean.
The archetypes may also help to determine the kind of workplace culture you have cultivated. You might, for example, decide that you have a Fixer culture, which will inform what kinds of culture-wide communication and behavior you should focus on changing.
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