How to Create and Manage Boundaries When You Hire a Friend as an Employee

Two women greet each other in an office.

You’re hiring for a new role at your company, your long-time friend happens to be in the market, you know the wonderful work they’re capable of, and boom. Great success can follow when you harness the power of a caring and supportive relationship to achieve your professional goals. But with unclear workplace dynamics and a […]

Rules of Engagement: Influencer Marketing Done Right

Heather Capps

Your fashionable neighbor’s new shoes. Your fit friend’s favorite yogurt. Your dad pitching you his alma mater. Influence has long been the match that lit the fuse to compel someone to make a purchase or develop certain beliefs. But thanks to social media, modern-day influencers now have a forum far beyond their immediate circle to […]

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