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More Articles

6 Principles for an Effective Radio Campaign

How to use the airwaves as an effective advertising medium

How To: Profit from Good Public Relations

Is all press good press? Not all of it leads to new business—but more can if you're strategic.

Drawing the Line—Because the Customer Isn’t Always Right

When should you refuse an unreasonable client request?

The #1 Secret to a Great Ad

Find your customers’ pain point to highlight the classic problem and solution.

Rebranding? 7 Keys to Ensure a Smooth Transition

Follow these principles when shifting your brand to make it a positive experience—for you and your customers.

Trying to Figure Out Your Customer?

Borrow these 3 #nofilter methods from a market research expert.

When Asking for Help, Remember These Tips

Need promotional support? Use proper techniques for rewarding results.

How To: Branch Out to New Markets

Grow your business by looking into new opportunities to expand.

5 Keys to a Viral Campaign

... As learned from the Ice Bucket Challenge

3 Customer Service Basics to Make Your Business Better

How to achieve personal service with a brilliant touch