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The #1 Secret to a Great Ad

Find your customers’ pain point to highlight the classic problem and solution.

Rebranding? 7 Keys to Ensure a Smooth Transition

Follow these principles when shifting your brand to make it a positive experience—for you and your customers.

Trying to Figure Out Your Customer?

Borrow these 3 #nofilter methods from a market research expert.

When Asking for Help, Remember These Tips

Need promotional support? Use proper techniques for rewarding results.

How To: Branch Out to New Markets

Grow your business by looking into new opportunities to expand.

5 Keys to a Viral Campaign

... As learned from the Ice Bucket Challenge

3 Customer Service Basics to Make Your Business Better

How to achieve personal service with a brilliant touch

A Guide to Bold Marketing—Because It Works

Go for the BOLD—but still maximize your chances for outstanding returns.

Reading List: Fewer, Bigger, Bolder

From Mindless Expansion to Focused Growth

The 5 Habits of Highly Addictive Brands

Macy’s, Intuit and Hilton use these traits to strengthen customer loyalty.