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5 Keys to a Viral Campaign

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How to achieve personal service with a brilliant touch

A Guide to Bold Marketing—Because It Works

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Macy’s, Intuit and Hilton use these traits to strengthen customer loyalty.

Should You Have a Podcast?

An independent talk show could boost your status. This is what you need to get started.

A Marketing Must: Lay the Groundwork

First things first: Know your clients intimately and build your reputation strategically.