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More Articles

The Power of All-You-Can-Eat Marketing

Do your customers have big appetites? Offering them the freedom to binge on your products could help you sell more. Just make sure to do it right.

Steal These 3 Netflix-Inspired Marketing Ideas

See how people behind small-business brands perfected their promotional campaigns

5 Blazin’ Hot Steps for Telling, and Selling, Your Product’s Story

Your brand is unique. So act like it. Here’s how to write content that will connect with your customers.

3 Keys to a Great News Release

Pitch ‘er perfect to secure media coverage.

6 Principles for an Effective Radio Campaign

How to use the airwaves as an effective advertising medium

How To: Profit from Good Public Relations

Is all press good press? Not all of it leads to new business—but more can if you're strategic.

Drawing the Line—Because the Customer Isn’t Always Right

When should you refuse an unreasonable client request?

The #1 Secret to a Great Ad

Find your customers’ pain point to highlight the classic problem and solution.

Rebranding? 7 Keys to Ensure a Smooth Transition

Follow these principles when shifting your brand to make it a positive experience—for you and your customers.

Trying to Figure Out Your Customer?

Borrow these 3 #nofilter methods from a market research expert.