No matter how good you are, you’ll occasionally make mistakes. And you’ll lose customers—often the customers you worked hardest to acquire—because of mistakes. It’s inevitable. How you behave immediately after a misstep will determine whether the client is gone forever or whether you can win him or her back.
Face the music.
Hiding is one of the two worst things you can do when you’ve made a mistake that causes a customer to leave. Doing so indicates you want to avoid dealing with the issue. Even if you are horrified and embarrassed by your performance lapse, disappearing is a sign that you...
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