It hasn’t even been four years since Domino’s Pizza CEO Patrick Doyle stared into a television camera and admitted to the American public what it already knew: His pizza tasted like cardboard.
Yeah, Domino’s was good for a quick meal delivered to your doorstep. But quality fare? Nah. This was grub for college kids to inhale during an overnight cram session, or that a single dad would serve up every other weekend. A 2009 survey of consumer taste preferences ranked Domino’s tied for last among the major pizza chains.
Willing to admit reality and improve his product, Doyle could have tried any...
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